Sam Page
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I've been using OpenAI's new agentic browser, Atlas, for the past 24 hours.

Emerging tech and AI2 min readSam Page

Below is a video of it looking for British Airways flights for me. Partially successfully. My top outtakes so far:

It's great for consuming and summarising information (good job too, given that is an LLMs strength) - think large pages of text that you need summarising or clarifying, or information on a site you can't be bothered to hunt for and you ask it to do the job for you. It's more useful than using standalone ChatGPT if you want it to be very focussed on what you are looking at.

However, it's very slow and quite hit and miss with task requests.
As per the video.

I'm impressed with it's "perseverance" to browse on my behalf, and even to work around accessibility issues (i.e. it can't interact with a form due to it not being accessible), but despite it's best efforts, it often takes a LONG time to complete even basic tasks.

In the example video, I could have found and booked the flights in the time it just about got to a list of flights (some of which weren't relevant which it did acknowledge).

It's early days in agentic browsing, OpenAI are trying to play catch-up with Perplexity's Comet browser, but there is clearly someway to go yet.

At this point in time it demonstrates two things for me:

  • If people want to use agentic browsing, websites are going to need to be more accessible and easier for agents to browse. And the agentic browsers quicker.

  • Protocols like MCP are going to be needed, as a faster and more reliable route for agents / AI to access company information and facilitate tasks and transactions.

Have you given Atlas a go yet? If so, how are you finding it?

I’m Sam Page, CEO and Founder of 7DOTS, a digital innovation agency that helps international B2B and considered purchase brands use digital to drive growth with confidence.

I love to help people navigate the rapidly changing digital world - turning complexity into clarity and action.

First published on LinkedIn.

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---
title: "I've been using OpenAI's new agentic browser, Atlas, for the past 24 hours."
url: https://sam-page.com/thinking/ive-been-using-openais-new-agentic-browser-atlas-for-the-past-24-hours
date: 2025-10-23
author: Sam Page
type: Post or article
categories: [Emerging tech and AI]
reading_time: 2 min
summary: "Below is a video of it looking for British Airways flights for me. Partially successfully. My top outtakes so far:"
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3AugcPost%3A7387001888845770752
---

# I've been using OpenAI's new agentic browser, Atlas, for the past 24 hours.

Below is a video of it looking for British Airways flights for me. Partially successfully. My top outtakes so far:

It's great for consuming and summarising information (good job too, given that is an LLMs strength) - think large pages of text that you need summarising or clarifying, or information on a site you can't be bothered to hunt for and you ask it to do the job for you. It's more useful than using standalone ChatGPT if you want it to be very focussed on what you are looking at.

However, it's very slow and quite hit and miss with task requests.  
As per the video.

I'm impressed with it's "perseverance"  to browse on my behalf, and even to work around accessibility issues (i.e. it can't interact with a form due to it not being accessible), but despite it's best efforts, it often takes a LONG time to complete even basic tasks.

In the example video, I could have found and booked the flights in the time it just about got to a list of flights (some of which weren't relevant which it did acknowledge).

It's early days in agentic browsing, OpenAI are trying to play catch-up with Perplexity's Comet browser, but there is clearly someway to go yet.

At this point in time it demonstrates two things for me:

- If people want to use agentic browsing, websites are going to need to be more accessible and easier for agents to browse. And the agentic browsers quicker.

- Protocols like MCP are going to be needed, as a faster and more reliable route for agents / AI to access company information and facilitate tasks and transactions.

Have you given Atlas a go yet? If so, how are you finding it?

---  
I’m Sam Page, CEO and Founder of 7DOTS, a digital innovation agency that helps international B2B and considered purchase brands use digital to drive growth with confidence.

I love to help people navigate the rapidly changing digital world - turning complexity into clarity and action.