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70% of B2B buyers are now Millennials and they expect a digitally rich purchasing…

Digital product2 min readSam Page

70% of B2B buyers are now Millennials and they expect a digitally rich purchasing experience. How ready are you?

It's not a huge surprise, but it is an important reminder of how important your digital experience is.

So, what can you do to meet these expectations and stand out?

Here are three ideas from the 7DOTS Digital Experience Attributes Framework...

  1. Be valuable: go beyond transactional and show that you really understand them and what they value. Whether this is through your content, messaging or the experience itself.

  2. Be present: ensure you show up consistently, when they need you, across all channels. This could be in search or AI when they ask a question, or through social with some brilliantly targeted content.

  3. Be remarkable: create elevated moments that stand out and make you memorable. They could be moments that make someone smile, or go beyond the expected, to deliver a seamless and compelling experience.

How highly would you score your digital experience in these areas?

These stats, and more, are featured in the recent "Guide to B2B Ecommerce" by Shopify.

I'm Sam the CEO of 7DOTS, a digital innovation agency that creates category-defining digital experiences.

Like this post?

Please Like 👍 | Comment ✍ | Repost ♻️

Or even better, drop me message if you fancy a chat or have any questions.

First published on LinkedIn.

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GEThttps://sam-page.com/thinking/70-of-b2b-buyers-are-now-millennials-and-they-expect-a-digitally-rich-purchasing.mdtext/markdown; charset=utf-8

---
title: "70% of B2B buyers are now Millennials and they expect a digitally rich purchasing…"
url: https://sam-page.com/thinking/70-of-b2b-buyers-are-now-millennials-and-they-expect-a-digitally-rich-purchasing
date: 2025-03-18
author: Sam Page
type: Post or article
categories: [Digital product, Sales]
reading_time: 2 min
summary: "70% of B2B buyers are now Millennials and they expect a digitally rich purchasing experience. How ready are you?"
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7307808855743184897
---

# 70% of B2B buyers are now Millennials and they expect a digitally rich purchasing…

70% of B2B buyers are now Millennials and they expect a digitally rich purchasing experience. How ready are you?

![](https://sam-page.com/img/thinking/70-of-b2b-buyers-are-now-millennials-and-they-expect-a-digitally-rich--li1.webp)

It's not a huge surprise, but it is an important reminder of how important your digital experience is.

So, what can you do to meet these expectations and stand out?

Here are three ideas from the 7DOTS Digital Experience Attributes Framework...

1. Be valuable: go beyond transactional and show that you really understand them and what they value. Whether this is through your content, messaging or the experience itself.

2. Be present: ensure you show up consistently, when they need you, across all channels. This could be in search or AI when they ask a question,  or through social with some brilliantly targeted content.

3. Be remarkable: create elevated moments that stand out and make you memorable. They could be moments that make someone smile, or go beyond the expected, to deliver a seamless and compelling experience.

How highly would you score your digital experience in these areas?

These stats, and more, are featured in the recent "Guide to B2B Ecommerce" by Shopify.

---

I'm Sam the CEO of 7DOTS, a digital innovation agency that creates category-defining digital experiences.

Like this post?

Please Like 👍 | Comment ✍ | Repost ♻️

Or even better, drop me message if you fancy a chat or have any questions.