Sam Page
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Is your digital experience better than your competitors?

Digital product1 min readSam Page

If not, you're missing out on a big opportunity.

87% of buyers will pay more to work with a supplier with a better digital experience!

It's not just about copying the competition, it's about be distinctive in the way you guide, support and connect with people across every digital touchpoint.

Be Distinctive is a key attribute in the 7DOTS Digital Experience Attributes Framework (DXAF).

It's what turns average, into something that makes you stand out.

We help clients explore these questions:

  • What can you do, that no one else is doing?
  • How do we bring your brand to life in the experience itself?
  • Are we showing up in a way that makes people choose you?
  • How do we really connect with your customers through digital?

And with the answers we then create a category-leading digital experience.

Not only will this attract and retain more loyal customers - they will be willing to pay more for your products and services. Win-win.

📩 Drop me a message if you're curious about what great could look like for your business.

Stat source: PWC 2023.

I'm Sam, the CEO of 7DOTS, a digital innovation agency that creates category-defining digital experiences. I love working with ambitious people to build brilliant digital experiences together.

First published on LinkedIn.

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GEThttps://sam-page.com/thinking/is-your-digital-experience-better-than-your-competitors.mdtext/markdown; charset=utf-8

---
title: "Is your digital experience better than your competitors?"
url: https://sam-page.com/thinking/is-your-digital-experience-better-than-your-competitors
date: 2025-04-03
author: Sam Page
type: Post or article
categories: [Digital product]
reading_time: 1 min
summary: "If not, you're missing out on a big opportunity."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7313561469084717056
---

# Is your digital experience better than your competitors?

If not, you're missing out on a big opportunity.

![](https://sam-page.com/img/thinking/is-your-digital-experience-better-than-your-competitors-li1.webp)

87% of buyers will pay more to work with a supplier with a better digital experience!

It's not just about copying the competition, it's about be distinctive in the way you guide, support and connect with people across every digital touchpoint.

Be Distinctive is a key attribute in the 7DOTS Digital Experience Attributes Framework (DXAF).

It's what turns average, into something that makes you stand out.

We help clients explore these questions:

- What can you do, that no one else is doing?  
- How do we bring your brand to life in the experience itself?  
- Are we showing up in a way that makes people choose you?  
- How do we really connect with your customers through digital?

And with the answers we then create a category-leading digital experience.

Not only will this attract and retain more loyal customers - they will be willing to pay more for your products and services. Win-win.

📩 Drop me a message if you're curious about what great could look like for your business.

Stat source: PWC 2023.

---

I'm Sam, the CEO of 7DOTS, a digital innovation agency that creates category-defining digital experiences. I love working with ambitious people to build brilliant digital experiences together.