Sam Page
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I wanted to share what I’m hearing about AI in practice.

Emerging tech and AI1 min readSam Page

From FTSE100 brands to purpose-led start-ups, similar challenges are coming up.

People are using it more. That's obvious. But when companies try to implement it, the results fall short.

“Everything becomes a bit average.”

This line has come up many times.

And worse still, over reliance is leading to mistakes and errors.

I’ve written this article about what I’m seeing (and hearing) right now, based on the last 3 months of real-world conversations, with c-suite executives through to implementation teams.

I'd love to hear what you are experiencing? Does this match your reality too?

P.S. Part 2 will focus on what is working, and the shift I am seeing in how the big tech firms are talking about AI.

First published on LinkedIn.

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---
title: "I wanted to share what I’m hearing about AI in practice."
url: https://sam-page.com/thinking/i-wanted-to-share-what-im-hearing-about-ai-in-practice
date: 2025-10-15
author: Sam Page
type: Post or article
categories: [Emerging tech and AI]
reading_time: 1 min
summary: "From FTSE100 brands to purpose-led start-ups, similar challenges are coming up."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3AugcPost%3A7384110469726507009
---

# I wanted to share what I’m hearing about AI in practice.

From FTSE100 brands to purpose-led start-ups, similar challenges are coming up.

People are using it more. That's obvious. But when companies try to implement it, the results fall short.

“Everything becomes a bit average.”

This line has come up many times.

And worse still, over reliance is leading to mistakes and errors.

I’ve written this article about what I’m seeing (and hearing) right now, based on the last 3 months of real-world conversations, with c-suite executives through to implementation teams.

I'd love to hear what you are experiencing? Does this match your reality too?

P.S. Part 2 will focus on what is working, and the shift I am seeing in how the big tech firms are talking about AI.