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Feeling the AI pressure?

Emerging tech and AI2 min readSam Page

According to Google, in marketing, the gap isn’t the tools.
It’s mindset.

The recent study (August 2025) found that:

  • "Yes, some people ‘get it’. But most are still figuring things out."

  • "Less than 1 in 5 marketers are considered leaders in AI."

The shift that can make the difference? Mindset.
Which then leads to the right behaviours.

The mindsets that don't help:

  • Fear of Missing Out (FOMO): fear drives lots of activity, little strategy.
  • Fear of messing up (FOMU): fear drives pilots that never scale.

The winning mindset:

  • Focus on Maximising Advantages (FOMA): treat AI as a chance to get ahead, not something to fear.

FOMA leads to the following behaviours:

  1. Partner with AI — extend your capabilities, don’t just automate tasks.

  2. Learn by doing — small, fast experiments beat endless planning.

  3. Embrace uncertainty — balance practicality with bold bets.

  4. Add business value on purpose — make deliberate, not reactive, AI decisions.

  5. Reimagine the work — don’t only optimise; redesign processes and propositions with AI.

Luckily this is how I've always approached and embraced technology... whether it was the internet, smart phones, or AI...

I ask myself: "How can it help me / others create something better".

As tech leaders, there's a lovely opportunity for us to help those around us, and in turn our organisations, embrace this mindset to achieve something special.

Would love to hear your thoughts!

Link in comments.

7DOTS / Google

First published on LinkedIn.

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---
title: "Feeling the AI pressure?"
url: https://sam-page.com/thinking/feeling-the-ai-pressure
date: 2025-09-03
author: Sam Page
type: Post or article
categories: [Emerging tech and AI]
reading_time: 2 min
summary: "According to Google, in marketing, the gap isn’t the tools. It’s mindset."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7368943442942386179
---

# Feeling the AI pressure?

According to Google, in marketing, the gap isn’t the tools.  
It’s mindset.

![](https://sam-page.com/img/thinking/feeling-the-ai-pressure-li1.webp)

The recent study (August 2025) found that:

- "Yes, some people ‘get it’. But most are still figuring things out."

- "Less than 1 in 5 marketers are considered leaders in AI."

The shift that can make the difference? Mindset.  
Which then leads to the right behaviours.

The mindsets that don't help:

- Fear of Missing Out (FOMO): fear drives lots of activity, little strategy.  
- Fear of messing up (FOMU): fear drives pilots that never scale.

The winning mindset:

- Focus on Maximising Advantages (FOMA): treat AI as a chance to get ahead, not something to fear.

FOMA leads to the following behaviours:

1. Partner with AI — extend your capabilities, don’t just automate tasks.

2. Learn by doing — small, fast experiments beat endless planning.

3. Embrace uncertainty — balance practicality with bold bets.

4. Add business value on purpose — make deliberate, not reactive, AI decisions.

5. Reimagine the work — don’t only optimise; redesign processes and propositions with AI.

Luckily this is how I've always approached and embraced technology... whether it was the internet, smart phones, or AI...

I ask myself: "How can it help me / others create something better".

As tech leaders, there's a lovely opportunity for us to help those around us, and in turn our organisations, embrace this mindset to achieve something special.

Would love to hear your thoughts!

Link in comments.

7DOTS / Google