Sam Page
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Fascinating research and chart.

Emerging tech and AI1 min readSam Page

Although AI generated content has surpassed human generated, that's not the full story...

AI generated content versus human generated is levelling off, after the initial explosion when ChatGPT went mainstream.

The hypothesis is that this is because poorly created AI content isn't valuable and doesn't perform well.

I.E. When you simply ask Gen AI to create content for you, it's a bit average.

The real opportunity is to blend the power of Gen AI research, with human storytelling, strategic thinking and creative flare. That is the content humans (unsurprisingly) value, especially when delivered in a compelling experience.

First published on LinkedIn.

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---
title: "Fascinating research and chart."
url: https://sam-page.com/thinking/fascinating-research-and-chart
date: 2025-10-21
author: Sam Page
type: Post or article
categories: [Emerging tech and AI, Marketing]
reading_time: 1 min
summary: "Although AI generated content has surpassed human generated, that's not the full story..."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7386413577391357952
---

# Fascinating research and chart.

Although AI generated content has surpassed human generated, that's not the full story...

![](https://sam-page.com/img/thinking/fascinating-research-and-chart-li1.webp)

AI generated content versus human generated is levelling off, after the initial explosion when ChatGPT went mainstream.

The hypothesis is that this is because poorly created AI content isn't valuable and doesn't perform well.

I.E. When you simply ask Gen AI to create content for you, it's a bit average.

The real opportunity is to blend the power of Gen AI research, with human storytelling, strategic thinking and creative flare. That is the content humans (unsurprisingly) value, especially when delivered in a compelling experience.