Sam Page
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What if giving your old clothes a new lease of life was as simple as a few clicks?

Marketing1 min readSam Page

I really love this initiative by Marks and Spencer...

They are building an offering based on what customers actually want, not just what they want to do as a brand.

It's a great response to the growing demand for a more sustainable clothing ecosystem, and digital-first shopping trends. Not to mention the need for organisations to be more purpose driven and support good causes in the process.

I particularly love it because it's a great example of innovation, through customer-led thinking, with digital at the heart of the experience. While doing good in the world at the same time.

Their approach over the past year certainly seems to be working, with annual profits up 22%.

Imagine a world where all brands acted like this...

First published on LinkedIn.

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---
title: "What if giving your old clothes a new lease of life was as simple as a few clicks?"
url: https://sam-page.com/thinking/what-if-giving-your-old-clothes-a-new-lease-of-life-was-as-simple-as-a-few-click
date: 2025-08-26
author: Sam Page
type: Post or article
categories: [Marketing]
reading_time: 1 min
summary: "I really love this initiative by Marks and Spencer..."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7366182048056713216
---

# What if giving your old clothes a new lease of life was as simple as a few clicks?

I really love this initiative by Marks and Spencer...

![](https://sam-page.com/img/thinking/what-if-giving-your-old-clothes-a-new-lease-of-life-was-as-simple-as-a-li1.webp)

They are building an offering based on what customers actually want, not just what they want to do as a brand.

It's a great response to the growing demand for a more sustainable clothing ecosystem, and digital-first shopping trends. Not to mention the need for organisations to be more purpose driven and support good causes in the process.

I particularly love it because it's a great example of innovation, through customer-led thinking, with digital at the heart of the experience. While doing good in the world at the same time.

Their approach over the past year certainly seems to be working, with annual profits up 22%.

Imagine a world where all brands acted like this...