Sam Page
← All thinking

Not everything changes with AI.

Marketing1 min readSam Page

But how your customers find you is shifting.

If your business relies on digital marketing, this matters:

AI-driven platforms could account for 50% of search volume in the future.
Yet SEO still outperforms GEO by at least 310x at the moment.

At 7DOTS, we’ve been working closely with brands that are asking:
How do we future-proof search, content, and conversion in the AI era?

Here’s how we’re helping them do it:

  • Data-led clarity through our Search Landscape Review
  • Content mapped to funnel stages and branded signals
  • Implementation of Retrieval-Augmented Generation (RAG) to keep control
  • Optimised UX and CRO aligned with real moments of user need

This is what our latest article outlines - a strategic roadmap for digital leaders navigating the shift from search to suggestion.

📎 If you’re responsible for growth, brand, or customer experience, it’s worth a read (link in comments).

Or drop me a message, always happy to chat through the latest trends.

I’m Sam Page, CEO at 7DOTS - a digital innovation agency focused on building category-defining experiences.

I care deeply about how technology shapes the future - for business, for people, and for the planet.

First published on LinkedIn.

More on marketing

One email, every Friday.

What happened this week, what I'm thinking about, and one takeaway for yours.

GEThttps://sam-page.com/thinking/not-everything-changes-with-ai.mdtext/markdown; charset=utf-8

---
title: "Not everything changes with AI."
url: https://sam-page.com/thinking/not-everything-changes-with-ai
date: 2025-05-27
author: Sam Page
type: Post or article
categories: [Marketing, Founder life and leadership]
reading_time: 1 min
summary: "But how your customers find you is shifting."
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7333042549663678464
---

# Not everything changes with AI.

But how your customers find you is shifting.

![](https://sam-page.com/img/thinking/not-everything-changes-with-ai-li1.webp)

If your business relies on digital marketing, this matters:

AI-driven platforms could account for 50% of search volume in the future.  
Yet SEO still outperforms GEO by at least 310x at the moment.

At 7DOTS, we’ve been working closely with brands that are asking:  
How do we future-proof search, content, and conversion in the AI era?

Here’s how we’re helping them do it:

- Data-led clarity through our Search Landscape Review  
- Content mapped to funnel stages and branded signals  
- Implementation of Retrieval-Augmented Generation (RAG) to keep control  
- Optimised UX and CRO aligned with real moments of user need

This is what our latest article outlines - a strategic roadmap for digital leaders navigating the shift from search to suggestion.

📎 If you’re responsible for growth, brand, or customer experience, it’s worth a read (link in comments).

Or drop me a message, always happy to chat through the latest trends.

---

I’m Sam Page, CEO at 7DOTS - a digital innovation agency focused on building category-defining experiences.

I care deeply about how technology shapes the future - for business, for people, and for the planet.