Sam Page
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Generic marketing is dead.

Sales1 min readSam Page

Transparency is becoming the only way to win.... 7 trends redefining 2026

We talk a lot about the "Confidence Gap" at 7DOTS.

It’s that frustrating moment where a buyer wants to move forward but hesitates. Something feels unclear. They can't quite picture the outcome. They get stuck or they go elsewhere.

How you close that gap is changing!

Looking ahead to 2026, buyers are delegating research to AI agents. They want to test-drive solutions, not just read about them. They expect the experience to adapt to them, not the other way around.

We’ve identified 7 specific shifts in buyer behaviour that are defining this new landscape.

I’ve detailed them in the carousel below. 👇

Full article in the comments.

First published on LinkedIn.

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---
title: "Generic marketing is dead."
url: https://sam-page.com/thinking/generic-marketing-is-dead
date: 2026-01-14
author: Sam Page
type: Post or article
categories: [Sales]
reading_time: 1 min
summary: "Transparency is becoming the only way to win.... 7 trends redefining 2026"
first_published: https://www.linkedin.com/feed/update/urn%3Ali%3AugcPost%3A7417118732440989696
---

# Generic marketing is dead.

Transparency is becoming the only way to win.... 7 trends redefining 2026

We talk a lot about the "Confidence Gap" at 7DOTS.

It’s that frustrating moment where a buyer wants to move forward but hesitates. Something feels unclear. They can't quite picture the outcome. They get stuck or they go elsewhere.

How you close that gap is changing!

Looking ahead to 2026, buyers are delegating research to AI agents. They want to test-drive solutions, not just read about them. They expect the experience to adapt to them, not the other way around.

We’ve identified 7 specific shifts in buyer behaviour that are defining this new landscape.

I’ve detailed them in the carousel below. 👇

Full article in the comments.